Headless Ecommerce: Catalogue Meets Content

Blaze is built to support flexible, scalable ecommerce — blending product data, editorial content, and performance optimisation into a seamless experience. It sits in front of leading ecommerce platforms as a hybrid CMS, allowing editorial, commercial, and marketing teams to take control of the product experience in ways that are simply not possible in traditional ecommerce platforms.

Key Benefits:

• Plugin support for established ecommerce platforms such as Shopware, Oracle NetSuite, Magento and WooCommerce.
• Standard cart components — including cart, mini-cart, checkout, success, and order confirmation — all manageable and customisable via Page Builder, with no code.
• No-code merchandising — enable or disable routes, components, and features like promo codes, upsells, and delivery options, all within Page Builder.
• Dynamic use of product data — expose stock availability, delivery lead times, pricing, discount logic, and inventory levels directly within editorial content blocks, or listings.
• Editorial-driven product pages — where writers and marketers blend long-form content, imagery, comparison tables, FAQs, and schema markup with live product data.
• Blended landing pages — combine multi-format content (articles, videos, downloads) with shoppable product components, increasing engagement and conversion.
• Related content and product widgets — configurable not only on PDPs, but within cart and checkout flows, to drive cross-sell and improve UX.
• Personalisation and targeting — control layout and visibility of components based on user behaviour, location, or audience segments.
• Advanced analytics tagging — configure data layer events for cart interactions, checkout abandonment, and content engagement, at the page component level.

The Hybrid CMS Advantage

Traditional ecommerce platforms focus on catalogue management and checkout logic, but lack editorial power and flexibility. Blaze, as a hybrid headless CMS, bridges that gap:

• Editorial teams can fully own the product storytelling experience — with media, reviews, video, documentation, and structured content.
• Marketing teams can build SEO-optimised landing pages and collections that don’t require a developer or IT backlog.
• Commercial teams can test and deploy new product formats, page structures, and conversion strategies — with complete front-end control.

By combining ecommerce with the power of a hybrid CMS and no-code interface, Blaze allows retailers and B2B sellers to build scalable, performant, and content-rich product experiences — while retaining the robustness of their existing ecommerce platform.