Blaze Architecture: The Benefits for Hybrid, Headless CMS Users

Blaze is built to meet the complex needs of modern digital teams — offering a hybrid headless architecture that enables scalable, flexible development while empowering non-technical teams to own their content and site experience.

Three Core Components:

• No-Code CMS – A powerful admin interface where non-technical users can control page structure, content settings, filters, and layout.
• GraphQL API Framework – A robust, efficient data layer that enables structured and unstructured content delivery.
• Front-End SPA (React) – A fast, isomorphic Single Page Application with server-side rendering for optimal SEO and UX.

Built on MACH Principles:

• Microservices: Scale and update independently.
• API-First: Connect any system, reduce complexity.
• Cloud-Native: AWS infrastructure with automated scaling and deployment.
• Headless: True decoupling of content and presentation.

This architecture results in faster performance, easier maintenance, and unparalleled flexibility across teams.Hybrid Architecture: A New Kind of Headless

Unlike traditional ‘headless’ CMS platforms that require developers to build and maintain front-end experiences, Blaze introduces a hybrid CMS model. Non-technical users can manage the front-end layout, behaviour and configuration of the front-end Web App, through  powerful no-code ‘Page Builder’ interfaces.  This delivers the full flexibility of headless, without the front-end developer overhead and with the full power of a fully featured, front-end web application.

This makes Blaze unique: a headless CMS with front-end control, blending editorial agility with product manager freedom. Editors and marketers can launch campaigns, personalise content, and adjust layouts without waiting for a developer. Meanwhile, IT and engineering retain full architectural flexibility and control of the web and martech ecosystem, via the plugin architecture.

Built on a Modern, Open Technology Stack

Blaze is built using JavaScript end-to-end, including:

• React for the isomorphic single-page, front-end application
• Node.js for a high-performance back-end runtime
• GraphQL API framework for flexible, efficient, decoupled data delivery
• Docker & Terraform for scalable, cloud-native infrastructure management
• AWS serverless deployment, utilising services like Elastic Beanstalk, Lambda, CloudFront, and S3
• CI/CD pipelines managed via GitHub Actions & AWS CodePipeline
• Testing & security with tools like Jest, Playwright, Snyk, SonarCloud, and Sentry in the stack.

This progressive tech stack allows rapid feature development, low latency performance, and cost-effective cloud scaling — all quality controlled, open-source and standards-based.