An Introduction to Blaze CMS
Blaze is a next-generation Hybrid Headless CMS that redefines what content management can deliver — not just for developers, but for product management, editorial, marketing, commercial and IT teams. Designed around modern architectural principles, Blaze enables rapid product development and innovation, reduced costs and scalable performance across the stack.
Hybrid Architecture: A New Kind of Headless
Unlike traditional ‘headless’ CMS platforms that require developers to build and maintain front-end experiences, Blaze introduces a hybrid CMS model. Non-technical users can manage the front-end layout, behaviour and configuration of the front-end Web App, through powerful no-code ‘Page Builder’ interfaces. This delivers the full flexibility of headless, without the front-end developer overhead and with the full power of a fully featured, front-end web application.
This makes Blaze unique: a headless CMS with front-end control, blending editorial agility with product manager freedom. Editors and marketers can launch campaigns, personalise content, and adjust layouts without waiting for a developer. Meanwhile, IT and engineering retain full architectural flexibility and control of the web and martech ecosystem, via the plugin architecture.
Built on a Modern, Open Technology Stack
Blaze is built using JavaScript end-to-end, including:
- React for the isomorphic single-page, front-end application
- Node.js for a high-performance back-end runtime
- GraphQL API framework for flexible, efficient, decoupled data delivery
- Docker & Terraform for scalable, cloud-native infrastructure management
- AWS serverless deployment, utilising services like Elastic Beanstalk, Lambda, CloudFront, and S3
- CI/CD pipelines managed via GitHub Actions & AWS CodePipeline
- Testing & security with tools like Jest, Playwright, Snyk, SonarCloud, and Sentry in the stack.
This progressive tech stack allows rapid feature development, low latency performance, and cost-effective cloud scaling — all quality controlled, open-source and standards-based.
Operational Benefits for All Stakeholders
| Stakeholder | Benefits |
|---|---|
| Editorial | No-code page building, personalised content, instant updates, faster publishing |
| Marketing | Integrated component level analytics, targeted experiences, A/B testing, SEO optimisation |
| Commercial | Higher engagement, better ad yield, new sponsor/inventory opportunities |
| Ecommerce | Blended ,multimedia content management and catalogue ecommerce, next level catalogue management |
| IT/DevOps | Scalable infrastructure, easier upgrades, microservice flexibility, lower maintenance overhead, pen-source |
| C-Suite | Lower total cost of ownership (TCO), faster time-to-market, future-ready architecture, data and IP ownership & portability |
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